Topping hitlist: TV reality star Kim Kardashian was the most searched-for celebrity of 2011
It's the all-encompassing litmus test that determines what's top and what's a flop in our digital society.
Today, Google reveals its annual zeitgeist - the people, places and things that are clicking the most with UK internet users in 2011.
Top of the most-searched celebrities is US reality star Kim Kardashian, whose profile was boosted further this year after marrying and then divorcing basketball player Kris Humphries in just three months.
She rose to fame after appearing in reality show Keeping Up with the Kardashians which launched in 2007 and follows the personal and professional lives of members of her family.
Next behind her was Victoria Beckham, who gave birth to her and husband David's first daughter, Harper Seven, in July, followed by Harry Potter actress Emma Watson in third.
Singer Amy Winehouse, who died earlier this year in tragic circumstances, comes in fifth.
Ricky Gervais, undoubtedly buoyed by his notorious appearance as MC for the Golden Globes, was the only male to make into the top ten.
The search giant also revealed the year's fastest-rising searches which was topped by a country mile by the Royal Wedding of Prince William and Kate Middleton, who also featured in the top ten fasting-rising people section.
The Royal Wedding was followed by the iPhone 5 and popular football computer game Fifa 12, revealing just how technology obsessed the world has become.
Another American reality TV star, the late Ryan Dunn of Jackass fame, who died in a car crash, was the fastest-rising person ahead of singer Adele, while Breaking Dawn leads the fastest-rising movies list.
Perhaps unsurprisingly, X Factor hit number 1 in the TV shows chart.
Top searches in the UK were made up of Facebook, Hotmail, You Tube and eBay. Argos also made the list.
There is also a list of the most popular 'what is...' searches, in which AV - the Alternative Vote - clearly baffled electors the most.
Almost 20 million people took part in the national referendum on the electoral system this year which saw two thirds vote to keep the first-past-the-post system to elect MPs.
This was followed, bizarrely, by people curious to know about scampi, piles and truffles.
However, searches for Deputy Prime Minister Nick Clegg declined faster than X-Factor winner Joe Mcelderry who has been dropped by his record label, and singer Alexandra Burke.
Joyous occasion: The wedding of Prince William and Kate Middleton was the fastest-rising search term on Google this year
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